Three Elements of Experimentation

While many people will tell you that innovation is borne out of a need for something different, most people won’t be able to tell you how innovation really happens. What is the process for creating something completely new and worthy of laudation? Where does it really come from? The answer is simple: experimentation.

Innovation doesn’t solely come from genius; it comes from trusting yourself. You know your business better than anyone else, but you have a team that helps you achieve your publishing and financial goals. You’ve trusted the instinct that you didn’t have every single element needed to execute the vision, and you extended your reach by trusting other professionals to bridge that gap. That is just one chapter in your business’s playbook. You have to write the other chapters to complete the story.

Truthfully, experimentation is made up of creative vision, a methodical approach, and a feedback system. Let’s use these three parts to help drive your new ventures and set you a part from the competition.


Read more on IBPA’s website.

Note: This was originally published in the March 2017 issue of IBPA’s Independent.

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