The Success of Your Book Is in the Details

Paying rapt attention to readability, the inside cover details, and overall branding will bring you closer to snagging a big win for your book.

In early April, IBPA ushered in a new cohort of award-winning indie books via the annual IBPA Benjamin Franklin Award™ program. Always a festive occasion, it offers up a time to celebrate the best work produced by IBPA members and honor their dedication to indie publishing standards.

But, when so many beautiful, carefully crafted books are published each year how does one become a shining star in the indie publishing community? Well, it’s a good news/bad news scenario. Bad news: It’s in the details. Good news: Figuring out the details is not an insurmountable task. Producing an award-winning book is a lot easier now than decades before. Paying attention to readability, the inside cover details, and overall branding will bring you closer to snagging a big win for your book.

The interesting thing is, readability, the inside cover, and overall branding are the invisible pillars that help make a book stand out. (By blending in, a book stands out. Go figure.) These are the details that don’t seem obvious if they are there but, when not factored in, the difference is striking.

Read more on IBPA’s website.

Note: This article was originally published on IBPA’s Independent in June 2017.

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